Allyson Felix is the strongest she's ever been but not the strongest she'll ever be. She knows that ultimate isn't a title that's given–it's earned, each and every day. And she's ready to do the work in 2020.⁣ ⁣ Ultimate Journey, Ultimate Self. ⁣ ⁣ #PowerOfShe Learn more about Allyson's Ultimate Journey here: https://bit.ly/2RETvU8.

She Who Pushes You, Powers You She's the voice that yells "think faster, fail harder, dream crazier." When you think you can't run another mile, she leads the way forward, a few strides ahead. She dodges everything you throw at her, which makes you train even harder. Being outclassed hurts, but better makes you better. She who pushes you, powers you, even when she is YOU. -- Team Athleta #PowerofShe

Dear Girls, By the time you turn 14, the stats tell us you’re twice as likely as boys to drop out of sports. But we promise you, all the reasons to consider quitting -- we know them because we considered them, too -- are the exact reasons not to. Sports build your confidence, friendships, strength and grit—all the things you need now more than ever. So keep playing. We’re rooting for you to crush those stats, and more. --Team Athleta

The victory dance after you score a goal. The power of each stride at the 10-mile mark. The moving prayer of a sun salutation. We express ourselves and feed ourselves through movement, whether we're spinning or running or defying gravity. This holiday, we're celebrating movement in all its manifestations, including a new one for us: Ballet. If, like us, you're in awe of the grace and athleticism of dance, we think you'll be moved by what you'll see. -- Team Athleta #BeMoved SONG: "Moon" by Kid Francescoli

Alli Simon, meditation facilitator and yoga teacher. She is a pioneer in the South L.A. wellness space—yoga and meditation have led her home time and time again as she seeks to increase access to healing for her community. Learn more about Alli's story here: https://bit.ly/2Slr9yC

Your practice is yours to define, from one movement to the next. It's not about the shape of a pose or the length of a hold. It's about expressing yourself, whole and powerful as you are.

It's time to get comfortable with bras - both how we feel talking about them, and how we feel wearing them. So we designed the most comfortable, stealthy sports bras to keep you from slowing down when your body starts to change. #PowerOfShe #Athleta

Strength and beauty come together in this limited edition lace capsule. Patterns inspired by vintage Venetian lace and sewn into fabrics that move with your body, each design proves there is power even in the seemingly delicate. #PowerOfShe #Athleta

Introducing Salutation Stash Pocket II Tight. The super-soft tights with 3,000 5-star reviews just got better. Free your practice. This tight has everything you love - including our insanely soft Powervita™ Fabric - now more streamline than ever. #PowerOfShe #Athleta

Bras, Reengineered. Designed by active women, for active women. https://bit.ly/2IfP2TD

What happens when we swap “watch out!” with “watch this!” Let’s flip the script and see what girls are truly made of.

Introducing the Rainier Tight in Plush SuperSonic fabric, the winter-ready version of our newest, high-performing train fabric. Designed with the supportive compression and aerodynamic finish you love, plus a lightweight plush interior. #PowerOfShe

Protecting the planet is important to us. Not just with the clothes we make, but in the way we work. So when we go on photo shoots, we create meaningful connections with people and places. In Costa Rica, we met up with Carolina Sevilla, the creator of #5MinuteBeachCleanup, who took us beachcombing for trash. She has inspired tens of thousands of people worldwide to stop plastic from entering our oceans. Learn more at http://5minutebeachcleanup.com

Introducing Athleta Performance Underwear We’ve spent the last two years imagining, creating, testing, and recreating fabrics and designs for our new underwear line. The result is comfortable, cool, lightweight underwear that performs—beautifully. Meet Natura, Performa and Incognita. Shop them on www.athleta.com

When did failure become such a scary thing? Every time you pick yourself up, you get a little stronger. Because when you keep at it, you find out what you’re capable of. Which is pretty much anything.

FOR: Long distance, short distance and trail running FEEL: Recycled Featherweight Stretch™ fabric feels silky sleek and light as air FAVE: 2 drop-in pockets in the front of the waistband for gels, credit card, keys, plus 1 secure back pocket for your smartphone

On 09.03.14 we’re hitting NYC’s fashion scene with a power-packed performance mixing fitness and fashion. Get pumped for the big day by following @Athleta on Instagram where we'll set the stage for a runway reimagined. http://athleta.net/crushtherunway #CrushOfAdrenaline #CrushTheRunway

Ultra-lightweight. Quick-drying. Wrinkle-resistant. We cannot get enough of our recycled Featherweight Stretch™ fabric. These pants are working overtime to help us reach our 2020 goal of using 80% of fabrics made from sustainable fibers. These bestselling bottoms are available in over a dozen street-ready styles, from super sport to ultra polished! Check out our City Pants and meet your new go-to pant that will help you make your move throughout your day. #PowerofShe